The car was the victim of poor marketing and confused design - marketers and engineers alike to blame. The AU Falcon, launched in October 1998 to mixed reactions, was a much better car than it looked with its global Ford 'New Edge' design. There was also the slow-leak campaign with international Ford spokesman Jackie Stewart as champion.įalcon loses sales leadership to Commodore (forever)
The EA was to 1988 what the XD had been to 1979: the body beautiful promising more than it delivered. A clever marketing campaign, 'We've got your new car on ice', was aimed at persuading prospective Commodore buyers to wait gradually the ice melted to reveal the elegant XD in March 1979. Within Ford Australia during the months leading up to the launch of the XD 'Blackwood' Falcon anxiety prevailed. RM 2CCBTWYFord Falcon 351-GT, a four door sports sedan built at Fords Broadmeadows plant in Australia from 1970 to 1972. While the VH Valiant was barge-like and the HQ Holden seemed at the time to be soft and European, the XA Falcon defined the middle ground. Within eight months of each other the Big Three produced all-new models for the 1970s. It is built entirely in Australia, for Australian conditions.'įalcon-bred Mustang spurs Mustang-bred Falconįord had taken the battle to Holden with the XP. In its brochure for the XK Falcon we find this claim: 'The Falcon is Australian with a world of difference. Join us as we celebrate the cars, the people and their finest moments. Somehow it seems unthinkable that, after 56 years, it’s coming to an end. Many represented the realisation of a personal dream, a reward for all the hard graft over the years. Some cars were clearly treasured to the point where they were being passed down the generations. It was about community and – believe it or not – family. It was about a lot more than the proverbial few bits of tin holding four wheels together.
FORD FALCON SERIES
Watching the owners of the cars in our opening shot roll in and engage with each other, you soon understood the true significance of the Falcon brand to this country. 2012 Ford Falcon GT RSPEC Limited Edition Series by Ford Performance Vehicles. Convertibles employed so much more stiffening that the floor revisions required differences in the front seats and their tracks compared to the closed-roof models. Torque boxes and thicker metal in key underbody areas came with the V-8.
FORD FALCON FULL
With the end nigh for Ford's final Falcon, here's the full genome map of the Blue Oval's blue-collar hero car The 109.5-inch-wheelbase Falcon featured single unit-body/frame construction.
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